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Browsing all posts in "Internet marketing".

Bureaucracy Can Kill Once Nimble Companies: What’s Up with Google?

I’m in the middle of an e-mail “discussion” with Google AdWords over an arbitrary decision to disallow an ad I’m running for a treatment center within our company.  The ad is for the exact search phrase “prescription drug rehab” – because the treatment center treats prescription drug addiction and has been doing so for two decades, this would seem to be a perfectly legitimate ad to run. I’ve run them in the past for other treatment programs. I always got the special “pharmacy exception” request form because it is illegal to advertise online prescription drug sales.  In the past, the exception was always granted for obvious reasons – we were trying to help people addicted to prescription drugs, not sell them more. Continue reading →